Is Cloud Technology shaping up our Work Culture?

Netflix, Instagram, Youtube, Gmail and the list goes on and on. These are some of the most common and celebrated examples of how Cloud technology is shaping up our work culture. It has seated itself amongst the necessities of our lives. From personal entertainment and communication to professional connectivity and commitments, cloud technology is evident in all aspects of our lives.

Cloud technology creates a medium to store and access data in a flexible way. A very common example of cloud technology is Google. It is so convenient to access your google account, google photos, google drive and your Gmail account from different devices. Once you backup your data on the cloud associated with your account, you secure it and at the same time keep it in a place that can be accessed on all interfaces and system setups.

Cloud technology has managed to revamp the work culture and reinvented the ways in which companies train their employees, market their products and reach out to their customers. In this article, we will go through the ways in which cloud computing works and how cloud technology is shaping up our work culture.

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How does Cloud Technology function? 

Cloud technology has been in the market for many decades. It is a term used to explain the working of the Internet. Cloud technology can be illustrated as the medium which sustains the exchange of information and sharing of resources through applications, websites, webpages or software via a network. It leads to a considerable decrease in the required hardware and software to run applications and processes.

The basic requirements for successfully engaging with a cloud-based technology is any functioning device like laptops, computers, mobile phones, iPads and an internet connection.

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Contributions of Cloud Technology in shaping up our work culture 

Cloud technology brings along a good deal of convenience, accuracy and advancements. These attributes are the reason why businesses are attracted to cloud technology.

Here are some of the features of Cloud technology that play a crucial role in shaping up our work culture – 

Veiled Complexity

Cloud computing allows businesses to work on the superficial and base level simultaneously. This gives them the freedom to hide the complexity of their application interface from the user and provide them with a simplified, comprehensive and user-friendly setup to engage with.

Cloud technology allows businesses to upgrade and transform their application or user portal without bothering them or creating hindrance while they use the business cloud. The company can conduct all the changes without worrying about revealing the complexities to their customers. This gives them better opportunities to come up with creative ideas and experiment for the best interest of both the company and the customer.

Enhanced Customer Support

Cloud technical forms a connection between the employee and a potential buyer with the help of network services and devices like mobile phones and laptops. It allows employees to access information about their customers and serve them whenever they need assistance and support.

Many businesses like the travel company Make My Trip have a self-service portal with automated assistance. This enables prompt and constructive solutions for customer problems and grievances. Cloud Technology works simultaneously with Automation work to streamline customer service.

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Scalability 

Cloud computing enables businesses to scale their venture in an effective and productive manner. As the companies keep growing, they can expand their infrastructure without worrying about their server requirements or storage space. Nor do they need to be concerned about any extra work in adding new employees to the team.

They can also modify and change their interface for their customers without disrupting their experience. They can simply adjust their subscription with the cloud service provider and get more space as per the requirements of the company. This allows all kinds of firms and different sized businesses like Startups, SMEs and large enterprises to effectively utilise their resources and open up their doors for better opportunities.

Amazon is a great example of cloud computing that allows the business to analyse its customers and provide them with a suitable space to engage with their shopping choices. It assesses the searches, favourite products and cart products of every customer and prepares a set of recommendations for them. This gives them a personalised user experience without any added procedures or complications. This also increases the probability of the website to make a sale and add to its profit.

Bridging the gap between service providers and consumers 

Cloud technology empowers businesses to reach out to their target audience and boost their market adaptability. With a flexible and user-friendly setup, they can easily bridge the gap between the service providers and the consumers. For example brands like Zomato, Swiggy, Ola and Uber are results of cloud technology. They allow customers to directly engage with their services and select what they wish to consume.

Cloud technology also allows businesses to customise their interface in order to create a comfortable and attractive environment for the customer. It is flexible in terms of devices and system interfaces, which further boosts its outreach and gives a good user experience.

Reduced Infrastructure Costs

Cloud technology allows companies to shift towards a remote work setup with a remote workforce. This further allows them to save a huge amount that would have been spent while arranging for the office infrastructure. This also makes it possible for startups to function without investing much in their infrastructure and logistics.

Conclusion

Cloud computing gives opportunities to industries for inviting innovation and revolution in their work culture. From the very basic framework to the frontline functioning and production, cloud technology enhances the overall productivity and working of an enterprise. With an opportunity to explore new avenues and build a flexible work space for creativity and ideas, cloud technology has a great contribution to shaping up our work culture.

 

Crafted by Aditi Srivastava